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Crown Business Coaching Principles of Business Success

What are the "timeless principles" to which we have referred in our vision and mission statements and upon which we are proposing that our businesses be built?

1. Integrity – All relationships, including personal interactions and transactions in the marketplace, are based on personal integrity. One’s word must be trustworthy. He must be known as one who does what he says he will do.

2. Love – Love is not a feeling. It is treating others with patience, kindness, a lack of envy of their accomplishments, not parading personal successes, not being arrogant, not being rude, not always having to have one’s own way, not taking into account a wrong suffered, not taking pleasure in other’s difficulties but believing the best of others and putting up with their faults, even covering them rather than exposing them. Love is the highest of motivations.

3. Trust – Success is built upon trust rather than suspicion. As we learn to love and trust others, the likelihood of them becoming trustworthy is much greater than if our relationships are built on suspicion.

4. Service – The bottom line in the marketplace is not financial profit, but serving others—providing goods or services that fulfill a need in their lives. When we keep this uppermost as our goal and we learn to pursue that goal effectively, financial success is a natural result.

5. Stewardship – It is important to realize employees, customers, clients and even the business itself does not belong to the owner but has been given as a stewardship on loan from God in order to prosper those it serves, including the owner.

6. Responsibility – This principle means that everyone has a definite job description and is responsible to carry out that job. Where the buck stops is clearly defined. The authority to carry out that responsibility is also clearly delegated so all know to whom they answer.

7. Authority –Authority is clearly defined as well. The one in authority over specific tasks is responsible for the accomplishment of those tasks, no matter the mistakes, oversights and blunders of his subordinates. Responsibility always accompanies authority as well as the reverse. His job is to use his authority to bring his team, with all its weaknesses, into one which can accomplish its objectives.

8. Accountability – The one under authority is accountable to the one in authority over him. His job is to make his superior “look good,” to neither demand nor expect credit for doing his job well. The one in authority always holds his subordinate accountable, not harshly or critically, but with love, support and encouragement to excel and function at his maximum capacity, but accountable nonetheless. He also is quick with praise for a job well done.

9. Humility – A successful business leader is humble, always recognizing others who do their jobs well, maybe even more skillfully than the leader himself. He praises others for company success and readily accepts full responsibility himself for failure. It is the leader’s job to replace himself, to elevate others as quickly as possible, to give them all the responsibility and authority they can successfully handle. It is the goal of the employer that every employee is stretched to his capacity in his job.

10. Indomitable will - In every successful leader's heart is an unquenchable drive to be the very best he can be at what he does, whether in his role as a business leader, a husband/wife or a father/mother. He is a tenacious competitor, refusing to be defeated by discouragement, self-pity, or temporary defeats. This indomitable will comes from the security of knowing internal peace with God and therefore with oneself.

Crown Business Coaching is committed to keeping these principles before our clients as practical, workable and not theoretical. We will endeavor to illuminate both personal and business applications, helping the client to recognize when they forget, ignore or violate them.

The ultimate goal of Crown Business Coaching is not to teach an array of external habits to be practiced “by the numbers.” Our objective is to help bring about an inner transformation that will make the enumerated divine principles of business success natural and spontaneous. What we do becomes an unconscious result of who we are. It is who we are, not what we do, that ultimately leads to success, including financial. Our objective is to help our clients be what they want to be, so they can do what is difficult to do, in order to achieve the goals they want to achieve.